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Few Words About SEO in Philadelphia

What do You Mean By SEO?

Search Engine Optimization Mind Map

SEO or Search Engine Optimization is a marketing strategy aimed at having your company’s web-pages prevail over your competitors’ which a Philadelphia SEO expert can help you do. This collection of techniques improves your site’s visibility on platforms such as Google, Bing, and other major search portals. Among the others, SEO’s most tangible results are greater traffic and more page-hits.

Considering the current size of the Internet – more than a billion websites being visited every day – a strong online presence is key to the success of your business endeavors. Most of the world’s population relies on Google to answer their questions for them.  Strong search optimization remains the main way to achieve your sale figures!

What makes SEO different from other marketing approaches is the fact that these methods are organic. Optimizing your website doesn’t only yield results in the short-run, it also greatly boosts your internet presence in the long one!

Considering the current size of the Internet – more than a billion websites being visited every day – a strong online presence is key to the success of your business endeavors. Most of the world’s population relies on Google to answer their questions for them.  Strong search optimization remains the main way to achieve your sale figures!

What makes SEO different from other marketing approaches is the fact that these methods are organic. Optimizing your website doesn’t only yield results in the short-run, it also greatly boosts your internet presence in the long one!

Advantages of Good SEO

As we already mentioned, SEO can and will have a lasting impact on your business’ online presence. The benefits of optimization don’t stop there, though.

A majority of internet users automatically see the top result of their search query as both trustworthy and reliable. Ranking first will send out a message, telling anyone who searches for services such as yours that you’re person who can provide them. It is not only about more visitors; all of this will also boost your chances to close a sale.

Surprisingly, SEO doesn’t only affect your online market. With smartphones playing increasingly more important roles in people’s daily lives, Google evolved to offer maps and navigation services. These aren’t only useful to get from point A to point B, but also great to find nearby physical stores and offices. Once again, ranking first means that a larger number of potential customers will know where to find you. Consequently, you can expect more of them to ring your doorbell!

There is one last perk that SEO is able to provide. Higher visibility and more traffic are great ways to attract the attention of larger companies.  In the internet era, networking remains a vital step towards the creation of a strong business. A popular and active website may lead to partnerships with advertisers and even competitors.

As the two companies come together, these deals ensure that both gain higher visibility and give your activity more effective ways to thrive. In a few words, the right approach to SEO paints your business as a more professional, solid, and reliable one!

Customizable To Its Core

No two persons are the same. In turn, there is no such thing as two identical businesses. At Anona Digital, we thoroughly understand how unique your company truly is. Achieving greater levels of visibility isn’t only about ranking first, though. For the whole endeavor to bear fruits, you’ll need to target the right crowds and send the right message.

This is why we strive to help you work your way through what can only be described as an ocean of information. Failing to thoroughly understand how the system works is an unforgivable mistake. You could never get to your objective if you don’t know what to look for in the first place.

Your target demographics’ gender, age, location, knowledge, and interests all factor into this complex equation. For SEO to be effective, it is important to gain a clear idea of what you’re trying to do. Variables have the ability to influence the way most marketing strategies behave. A successful marketing effort needs to be tailored and fine-tuned before it is launched.

We won’t only sell you a pre-packaged range of services and leave everything else to chance; we are also here to give you directions. Together, we can devise the best approach for your specific needs and goals!

Black-Hat VS White-Hat

What most know as Search Engine Optimization is actually a much larger group of very specific marketing maneuvers. Only a thorough understanding of the mechanics behind these strategies can ensure that they are effective. At a first glance, though, dealing with all of the details can feel a touch overwhelming.

Regardless of that, SEO can’t simply be ignored in favor of less consuming strategies. The internet is the future and a company that can’t master it will irremediably be left behind. You are not running your activities in the same way you did 20 years ago and your marketing efforts shouldn’t be from that period either. Above all, beware of who you entrust with your company’s future.

Many of the so-called SEO experts out there promise instant and rather unbelievable results. They flaunt their ability to cheat the system and use cheap tricks to give their clients an illusion of success. Unfortunately, most of these Black-Hat techniques wear off extremely quickly. By the time you realize that your website is not performing as you’d expect it to, the expert has already moved on.

In contrast Anona Digital focuses on approaches that can stand the test of time. Our efforts to remain up to date and to understand each niche of the global market gives us the power to deploy White-Hat strategies. Thanks to our top of the line customer services and direct communication with our clients, we’ll take care of each part of your website including:

Keywords 

When internet dwellers visit Google and search for something, a few events take place. Before results are shown, the platform analyzes all of the words that the person is using and fetches those websites that it believes could help them find an answer. For your page to appear among those, all of its content should be built with a few keywords and keyphrases in mind.

Market and trend analyses give us an idea of what your potential clients are looking for the most. Once we have that information, we set to work and tweak your pages to make them easy to reach. A solid keyword strategy is at the basis of any SEO process. Investing time in it ensures a good flow of visitors and long-lasting advantages.

Content Writing

Unbeknownst to many, gaining a page-hit is only the first step towards securing a sale. People might already be visiting your website, but they’ll need to find enticing content on it if you want them to stay. According to statistics, the average person only takes a few seconds to decide whether a site is worthy of their time.

Luckily, we know how important interesting articles that flow well and provide reliable information are. Our team of professional content curators spends the majority of their time honing their storytelling skills and coming up with new ways to capture your visitor’s attention.

For you, that means being able to rest easy, sure of the fact that all of your pages will resonate with the demographics you’re targeting!

Linking

The internet is an extremely thick network of intertwining pages. Portals, websites, and services rely on each other to gain visibility and look trustworthy. Your internet space shouldn’t only contain information about who you are and what you do; it should also link to resources, examples, and other content.

Additionally, hyperlinks are an important vessel through which search engines get a glimpse of what a website is about. Artificial crawlers and humans tend to follow a link when presented with one, helping the system understand why some pages should be prioritized over others.

For an internet-based company, hyperlinks remain one of the most important parts of SEO. Allow us to add the right ones and you’ll gain more clients, more visibility, and higher authority!

Image Optimization

In the days of multi-channel content and interactive media, pictures have an immense power over your visitors. Nobody feels like reading through a wall of text only to find the few details that they’re after. Pictures also showcase your products, give potential buyers a general idea of what you do, and immediately catch someone’s attention.

Creating the right set of graphic assets is a craft that requires a very specific set of skills. The designers at Anona Digital train daily to ensure that whatever leaves their workbenches is both aesthetically pleasing and functional!

What Will Success Look Like?

Solid SEO will gain your website more visitors, but you shouldn’t simply stop at that. The internet is a living entity which changes and evolves with time. Just like you do with your products and services, you’ll want to be sure that your site is able to remain relevant months from now.

Search Engine Optimization is not an instantaneous process. Continuous research, tweaking, and a firm grasp on the concept of adaptability are all necessary to succeed. While working on your website we focus on understanding exactly how your whole marketing campaign is doing. We take what works into account and devise new plans to tweak and improve that which doesn’t!

In the end, you’ll see results through larger numbers of visitors, steadily increasing sales, more popularity, and higher customer satisfaction. At Anona Digital, we’ll never settle for anything but maximum effectiveness!